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Christie’s: Working with the world’s most prestigious auction house

Christie’s: Working with the world’s most prestigious auction house read

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition? read

It’s not enough to change the strategy. You have to change your culture to match your strategy.

It’s not enough to change the strategy. You have to change read

easyCar Club

easyCar Club read

How do you lure the country’s smartest graduates to work in a small seaside city?

How do you lure the country’s smartest graduates to work in read

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD read

How do you use language to launch a new global currency?

How do you use language to launch a new global currency? read

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk read

MYLA

MYLA read

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour read

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder? read

Digital Agency: Aligning the stories of the CEO, the European Creative Director, and the Chief Strategy Officer

Digital Agency: Aligning the stories of the CEO, the European Creative read

Vauxhall: How do you get 200 people to speak with one voice?

Vauxhall: How do you get 200 people to speak with one read

Good Business

Good Business read

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around read

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category read

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel read

Christie’s: International Real Estate

Christie’s: International Real Estate read

Pharma Startup: How brand narrative adds margin in a commodity b2b business

Pharma Startup: How brand narrative adds margin in a commodity b2b read

Nottingham Trent University: Giving young designers the confidence to be writers

Nottingham Trent University: Giving young designers the confidence to be writers read

Newman Zieglmeier

Newman Zieglmeier read

The Left Shoe Company

The Left Shoe Company read

Vauxhall: How do you speak British?

Vauxhall: How do you speak British? read

Fine Jeweller: A fast-growing global brand needs one story, one voice

Fine Jeweller: A fast-growing global brand needs one story, one voice read

Cadell & Co: How the website language helped position a new company

Cadell & Co: How the website language helped position a new read

GF Smith: From paper company to creative partner

GF Smith: From paper company to creative partner read

Ad Agency: Proving 2 words are worth millions in new business

Ad Agency: Proving 2 words are worth millions in new business read

Paraiba: How do you launch a brand if you’ve never launched a brand before?

Paraiba: How do you launch a brand if you’ve never launched read

Stowe School

Stowe School read

Parkwood Leisure: How many brands can one company grow?

Parkwood Leisure: How many brands can one company grow? read

Toms: When you need to work at more than full capacity

Toms: When you need to work at more than full capacity read

Teknavo: How to talk tech to CEO’s

Teknavo: How to talk tech to CEO’s read

Made Thought: Why do the world’s hottest designers need words?

Made Thought: Why do the world’s hottest designers need words? read

Kaupthing Bank

Kaupthing Bank read

Vauxhall

Vauxhall read

Mobispot: How language helps you pivot from B2C to B2B

Mobispot: How language helps you pivot from B2C to B2B read

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for? read

Hardy Amies

Hardy Amies read

British Airways

British Airways read

Can you sell a £350,000 watch on a free app?

Can you sell a £350,000 watch on a free app? read

Conference speaking – for the country’s leading conference organisers

Conference speaking – for the country’s leading conference organisers read

SABMiller

SABMiller read

Tourneau

Tourneau read

Votary: A natural product needs a tone of voice that sounds natural

Votary: A natural product needs a tone of voice that sounds read

Staples: Brand identity for a brand-savvy, sales-led world

Staples: Brand identity for a brand-savvy, sales-led world read

McQ: A contender, not a pretender

McQ: A contender, not a pretender read

Belstaff: re-positioning a British Brand in the global market

Belstaff: re-positioning a British Brand in the global market read

Two global companies: One tone of voice?

Two global companies: One tone of voice? read

Text analytics reveals what people really think of your staff

Text analytics reveals what people really think of your staff read

Hunter: Everyday Pioneers

Hunter: Everyday Pioneers read

Fred Perry: It’s not writers who do most of the writing

Fred Perry: It’s not writers who do most of the writing read

Global Media Agency: It’s not just great ideas that win clients – it’s how you communicate them

Global Media Agency: It’s not just great ideas that win clients read

MAVE: Can you still create a unique verbal identity when the visual identity is set?

MAVE: Can you still create a unique verbal identity when the read

Online Retailer: What’s the exact cost of bad delivery?

Online Retailer: What’s the exact cost of bad delivery? read

Global Gym Chain: Why attrition rates don’t correlate with NPS (and what you do when that happens)

Global Gym Chain: Why attrition rates don’t correlate with NPS (and read

Own-label needs its own story

Own-label needs its own story read

Reply.eu: The business of storytelling

Reply.eu: The business of storytelling read

Aylin White: Developing a new tone of voice

Aylin White: Developing a new tone of voice read

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag read

TalkTalk

TalkTalk read

Adstream: How do you sell tech to Creatives?

Adstream: How do you sell tech to Creatives? read

Car Co

Car Co read

A Hong Kong private equity firm

A Hong Kong private equity firm read

Reminding a catalogue company that they were never just a catalogue company

Reminding a catalogue company that they were never just a catalogue read

SABMiller

SABMiller read

When a word is worth $50,000

When a word is worth $50,000 read

Votary: From brand strategy to naming architecture

Votary: From brand strategy to naming architecture read