Kaupthing Bank

In 2007, we worked with London’s most creative media agency, Naked, to produce a new brand and communications for Kaupthing Bank. We were responsible for a thoughtful, competitive brand and positioning, a distinct Verbal Identity, a brand advertising campaign, the launch of the IceSave card, an extensive worldwide internal communications campaign and personalized gifting programs for HNWI.

We were not responsible, however, for the subsequent global financial crisis.