Quite simply, MYLA revolutionised the British retail attitude to sex and we were very proud to have been part of this process.

We worked with the brand owners from pre-finance concept stage (helping with naming and brand concepts), through development of the brand strategy (we focused on ‘Real Sexy’ being a set of internally-originated feelings, rather than being dependent on someone else drooling over you) and finally taking this concept live by creating eye-catching ads with a thought-provoking verbal identity.

MYLA is now a brand known around the world – and it’s known for the values we helped create.