SABMiller has operations in 75 countries and its brands are found in every great bar in Africa, Asia, Australasia, Europe, North America and South America.

It sells around 21 billion litres of lager per year.

The appointment of Verbal Identity follows our work in the summer on an internal communications program.

We will be working directly with one of the Global Brand Directors.

But right now, we are off to celebrate. By drinking beer. Possibly a lovely, cold, global, premium lager.