How can your brand speak up if it doesn’t have a real voice? Chris West, Founder of UK tone of voice agency and brand language strategist, discusses why your brand must have a comprehensively defined voice.
Is it time for traditional banks to update their brand language? Can they match the neobanks and challenger banks’ brand tone of voice? Chris West was invited by the UK’s Marketing Society to comment.
Chris and Sophie give practical advice on the rights tasks and tone for your chatbot.
Our senior consultant, Al Hussain, has his article on how to beat tech giants like Amazon featured in Retail Tech News.
Chris’s letter on Tesco’s new discount store, Jack’s, is featured in The Grocer. A novel format needs a novel voice to stand out.
Chris writes about whether Brexit is putting the Made in Britain tag in peril, and what brands can do about it.
Chris’ article, ‘A strong Brand Vision is the cornerstone to Start-up Success’ is published in Just Entrepreneurs
Chris’s commentary for CIM’s feature, ‘Crisis comms – how planning keeps business agile.’
Chris’s article in Management Today, ‘Made in Britain: Unmade by Brexit?’
How do you turn around a business? Not by bringing in management consultants- at least not until you have your strategic Vision decided. Chris gives his insight into House of Fraser’s difficulties.
Chris’s article in MyCustomer.com, ‘What can retailers learn from WHSmith being voted worst High Street brand?’
Chris’s article on the merger between Clydesdale and Yorkshire Bank with Virgin Money.
Chris’s article on how a Unified Vision could save W H Smith and other High Street retailers from disaster.
Sophie’s article on the career choice for millennials who want to use left-brain and right-brain published by Little Black Book online.
Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.
Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.
Chris announced as a jury member for D&AD’s Writing for Design category.
Al was invited to speak about the role of language in the growth of SMEs at FOB2016.
Chris gives advice on how to manage your emails better in 2016.
The FT’s Managing Editor, Gillian Tett, recently wrote about the evolution of language. She asked Chris to send a letter to comment.
Chris West reviews Alex McKie’s book, Alex’s Journey, for Market Leader magazine.
Chris talks about the 4 adjectives to avoid in a tone of voice document (and why you should avoid a tone of voice document).
How do you make sure your brand’s carefully crafted copy lives on past sunset?
You don’t need to spend more on market research. You just need to listen harder.
Chris West comments on Apple’s brand language, with Rhymer Rigby for Management Today.
Chris’ article on language & branding published by Little Black Book online.
Chris featured in Australian advertising magazine, Campaign Brief.
Chris chairs the first ever Verbal Identity Jury at the London International Awards.
Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.
He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).
Chris writes for Campaign Japan on the power of voice in branding.
Chris West tells Marketing Week’s readers about the importance of having a verbal identity.
