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Strategic Tools and Advice

‘Is Vision what you need most?’ Self-Diagnostic Tool

‘Is Vision what you need most?’ Self-Diagnostic Tool

Unsure whether you need help with your Vision? Our diagnostic worksheet will help you identify problem areas.

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Why now is the right time for a new kind of Vision

Why now is the right time for a new kind of Vision

Vision is the thing that happens before strategy: we identify the two key questions that every CEO must be able to answer to build an aligned, efficient organisation and the 4 dominant challenges they face today.

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Why every successful organisation has a guiding narrative

Why every successful organisation has a guiding narrative

How can a corporate narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains.

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25 years of thinking about Vision: how to define what your company stands for and avoid the most common pitfalls

25 years of thinking about Vision: how to define what your company stands for and avoid the most common pitfalls

Chris takes a look at and summarises the best expert opinion and research on Vision from the last 25 years. This is for those of you who want to take a deeper dive into its impact.

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Leading the leaders: the best thinking on building C-suite alignment with the CEO’s Vision

Leading the leaders: the best thinking on building C-suite alignment with the CEO’s Vision

Vision can’t just stay with the CEO; it needs to be lived by every member of the C-suite. Chris examines a collection of practical advice on C-suite alignment.

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Why you need an elevator pitch

Why you need an elevator pitch

The curse of knowledge: you know what’s special about your offering, but it’s so intuitive you’re having difficulty explaining it to other people. The fix? An elevator pitch. Learn why you need one and how to make your own.

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Strategic advice and updates

Strategic advice and updates

How do you deal with the business challenges you’re facing today? Chris explores how to define, grow, and align your company.

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How do you give your company the best possible start?

How do you give your company the best possible start?

Chris’s article ‘A strong Brand Vision is the cornerstone to Start-up Success’, published in Just Entrepreneurs, looks at how a clear Vision right from the start can save fledgeling brands from failure.

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Finding a name for a changing world

Finding a name for a changing world

Naming is a challenge for any brand, but especially when an industry starts to reach maturation. Chris examines different naming types, trends, and processes through the lens of the cybersecurity industry

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