Unsure whether you need help with your Vision? Our diagnostic worksheet will help you identify problem areas.
Vision is the thing that happens before strategy: we identify the two key questions that every CEO must be able to answer to build an aligned, efficient organisation and the 4 dominant challenges they face today.
How can a corporate narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains.
Chris takes a look at and summarises the best expert opinion and research on Vision from the last 25 years. This is for those of you who want to take a deeper dive into its impact.
Vision can’t just stay with the CEO; it needs to be lived by every member of the C-suite. Chris examines a collection of practical advice on C-suite alignment.
The curse of knowledge: you know what’s special about your offering, but it’s so intuitive you’re having difficulty explaining it to other people. The fix? An elevator pitch. Learn why you need one and how to make your own.
How do you deal with the business challenges you’re facing today? Chris explores how to define, grow, and align your company.
Chris’s article ‘A strong Brand Vision is the cornerstone to Start-up Success’, published in Just Entrepreneurs, looks at how a clear Vision right from the start can save fledgeling brands from failure.
Naming is a challenge for any brand, but especially when an industry starts to reach maturation. Chris examines different naming types, trends, and processes through the lens of the cybersecurity industry