#1 in Amazon's Brand Management category, September '21.
Make your brand voice authentic, clear and consistent.
Every agency, every writer, all on the same page.
Used by people who need language to do real commercial work.
Strong Language gives you a proven, practical framework for defining a consistent brand voice across all your channels.
Across 276 pages and 54 quick-fire chapters of 2-3 pages, Strong Language shows, with exercises and case studies, how its proven framework will move you from “gut feel” to using objective and repeatable tone of voice guidelines.
Chris West is the founder of the global brand voice consultancy Verbal Identity.
From his start as a multi-award winning copywriter, Chris grew Verbal Identity to work with the leaders of some of the world’s most famous brands. His advice has helped shape more than $1.5bn of investment, from Alphabet’s “moonshot factory” to Vauxhall cars, from luxury brands such as Mulberry and Belstaff, to data science and fintech.
This book is for
A framework your team can actually use.
What people say
“A cracking book.”